Reviews

Google Customer Reviews

Google loves businesses and companies with positive reviews, and businesses with more positive ratings are more likely to rank higher in the search results for specific keywords. Google My Business and Google Customer Reviews are two different types of Google online reviews. Although they may seem similar, how they collect reviews from clients is different — and both deserve your focus.

What Is the Difference Between Google My Business Reviews and Google Customer Reviews?

Google My Business Reviews and Google Customer Reviews serve different purposes. For one, Google Customer Reviews are exclusively available to customers who bought from the company and completed a purchase through eCommerce from the company's website and have received their items. Google sends them a customer survey to see the level of satisfaction with their purchase, quality of product and if they received the product in a timely fashion.

Conversely, Google My Business Reviews is available to anyone who has a Google account.

Google requires eCommerce businesses to integrate Google Customer Reviews into their online platforms. This is not the case with Google My Business Reviews, as any business or company can use them.

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